Friends of Amigo Foundation Joins Forces with the Humane Society of The United States to Embark Upon National Kindness Campaign
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'Be Kind' CauseCollar(TM) Proceeds Will Support Animal Charities
AMIGO the 'Potcake' to be Goodwill Ambassador 'Spokesdog' for the Cause
NEW YORK, Aug. 30 /PRNewswire/ -- The Friends of Amigo Foundation, in conjunction with The Humane Society of the United States (HSUS), is embarking upon a national campaign, using a unique new messaging tool. Beginning this September, animals and their human companions will be able to support animal charities by purchasing a CauseCollar(TM) -- the first-ever dog accessory collar fashioned after the popular bracelets that many charities have adopted. The collars will be available after September 6th at http://www.hsus.org/ and at other selected outlets. The collar will feature the maxim, BE KIND, to underscore its focus on animal protection issues.
"It was a natural evolution to create these CauseCollars so that animals themselves could champion their own welfare," says Frances Hayward, President of the Friends of Amigo Foundation. "Traditional human cause bracelets will also be available for purchase so that people can show their matching support right along with their animal companions."
Stephanie Shain, Director of Outreach for Companion Animals at The HSUS, stresses that the Be Kind CauseCollar is not a substitute for a regular collar and ID. "Think of this as an accessory, like a bandana, but one that sends a message of kindness every time you walk your dog."
The inspiration for these collars came from a young mixed breed dog named 'Amigo,' a former stray "potcake" from Grand Bahama Island who was rescued by benefactor Frances Hayward. Starving and diseased, Amigo was just three months old when he was found. Rehabilitated and nurtured, he epitomizes a true rags-to-riches story, going on to 'stardom' in his native Bahamas by serving as the poster boy for the local Humane Society of Grand Bahama and ultimately becoming a media star, as the 'face' of the Bahamian "potcake." (Potcake, the Bahamian term for mongrel dogs, refers to the cake that forms at the bottom of the pot of 'peas and rice,' a Bahamian staple, which is typically fed to dogs throughout the Caribbean.)
>From the moment he was rescued, Amigo exhibited a clearly special intelligence, personality and confidence and in the loving care of Ms. Hayward, his natural charms have flourished. Now residing primarily in New York City (but ever loyal to his Bahamian roots), Amigo's adorable looks, sweet, extroverted personality as well as his tremendous charisma have made him the perfect poster boy for this collaboration of the Friends of Amigo Foundation and The Humane Society of the United States on behalf of animals everywhere.
About Amigo and the Friends of Amigo Foundation
Amigo has been the recipient of the "Ambassador of Goodwill" award by the Animal Rescue Fund of the Hamptons (ARF), in Southampton, New York, presented by film star Alec Baldwin. His photograph has appeared in the Sunday New York Times and many other publications. Amigo has also served as the Goodwill Ambassador for the Grand Bahama Humane Society. The Friends of Amigo Foundation was formed to champion animal welfare issues.
About The Humane Society of the United States
The Humane Society of the United States is the nation's largest animal protection organization representing more than nine million members and constituents. The non-profit organization is a mainstream voice for animals, with active programs in companion animals and equine protection, disaster preparedness and response, wildlife and habitat protection, animals in research and farm animal welfare. The HSUS protects all animals through education, investigation, litigation, legislation, advocacy, and field work. The group is based in Washington and has numerous field representatives across the country.
Be Kind CauseCollars can be purchased online at http://www.hsus.org/ after September 6th. Proceeds from the sale of the Be Kind CauseCollars will go towards The HSUS's companion animal programs.
CauseCollar(TM) is a trademark of The Humane Society of the United States.
