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Hybrid Executive Group Launches Advanced Animal Nutrition Company
SAN CLEMENTE, CA -- (MARKET WIRE) -- July 20, 2006 -- Recognizing a need to provide advanced science nutritional products for dogs, horses, and other livestock, a team of diverse executives led by food science industry veteran Lisa Alley-Zarkades today announced the establishment of Dog-Equine LLC. The marketing/manufacturing company will focus on meeting demand for naturally safe and beneficial supplements, treats and food components that focus on pest control, preventative methods, overall health, and improved quality of animal life.
Operating as an umbrella parent company, DogEquine, will market its products under two trademarked brandnames: StableKare™ (for equine) and KennelKare™ (for canine). Several branded products will also be suitable for other livestock and companion animals.
"This endeavor has been a collaborative vision amongst us for quite a while now," commented Alley-Zarkades, DogEquine President. "With so much talent on our board and corporate team, we have the necessary technology, resources, suppliers, and resolve to make this flourish," she said.
Alley-Zarkades recruited executives from complementary industries to form a management team who share a passion for making a difference in the animal world. "When Lisa put the group together, I was beyond enthusiastic to climb aboard," stated Lynn Shigemura, DogEquine CFO. "The marketplace has clearly shown it has a perpetual need for natural products -- that really work -- and are also a terrific value for consumers," she said.
The remainder of the management team is comprised of marketing professionals and operations/product development experts. Shelly Maureen Martin, a world-champion equestrian and DogEquine's VP of Sales, brings a unique perspective to the management group. "Having been around horses and other companion animals my entire life, I am cognizant of the demand from animal lovers for natural products that are effective, non-toxic, and economical to use. With so many human consumption food companies rushing to market with environmentally friendly products, we realize that what's good for people is also good for animals," Martin concluded.
About DogEquine:
Founded in 2005, DogEquine is dedicated to consistently manufacturing and marketing safe and effective companion animal supplements and food components that are scientifically formulated, using only natural ingredients. The company's board has mandated that a considerable percentage of net profits be returned to the community by way of monetary support for animal recovery centers in the USA. For more information about DogEquine and its StableKare and KennelKare brands, visit http://www.dogequine.com
