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Paws to Recognize Program Pays Tribute to Hardworking Service Dogs

VERNON, Calif., July 7 /PRNewswire/ -- There are more than 15,000 service dogs in the United States that go above and beyond the call of duty to make a difference in our lives each day. From working to boost morale among U.S. soldiers in Iraq, to assisting the visually impaired and even seizing illegal drugs while helping to keep our borders safe, man's best friend is an unsung hero ... and deserves a round of applause. It's in honor of this service and because of their love for dogs that PEDIGREE(R) Food for Dogs, together with Wal-Mart, is doing its part to pay tribute to these hard-working canines and the humans who care for them through the third annual PEDIGREE Paws to Recognize(TM) program.

The PEDIGREE Paws to Recognize program is a national tribute that honors professionally-trained service dogs for their contributions to the community. In 2005, PEDIGREE is partnering with well-respected organizations including the Delta Society, Guide Dogs for the Blind, National Association for Search and Rescue, U.S. Customs and Border Protection Department of Homeland Security and the U.S. War Dogs Association, to identify five incredible canines to compete for top honors. In addition, for the first time this year, the program also features an "Everyday Heroes" category, to reward a four-legged friend that's made valuable contributions as a heroic partner or companion and also to honor an individual or group who exemplifies a love for dogs through the work they do.

"As a brand that loves dogs and understands their needs, PEDIGREE takes great pride in being able to nationally recognize canine service dogs for their continued hard work and dedication," said Chris Jones, Franchise Director of Pet Care for Masterfoods USA, which manufactures PEDIGREE Food for Dogs. "PEDIGREE is about more than dog food; we're about dogs and the people who care for them as well."

Real-Life Canine Heroes

This year's five incredible canine nominees for the PEDIGREE Paws to Recognize Award are:

-- Boris: A Belgian Malinois, this military canine has been active in the
U.S. Armed Services for nine years. He has served in Bosnia, Kosovo
and most recently Iraq, where he worked as a great morale booster and
was considered part of the team. His presence always seems to cheer up
lonely and homesick soldiers who are lured into spending hours playing
with him.
-- Jacko: This Belgian Malinois has served an illustrious six years
working for the U.S. Customs and Border Protection Department of
Homeland Security. He is responsible for helping seize
drug-contaminated currency.
-- Jenner: As the loyal and skilled Guide Dog of visually-impaired
San Francisco resident John Hart, Jenner, a Golden Retriever, is a
veritable dog-around-town. Jenner is John's partner in community
service and assists him as he volunteers at the VA Hospital in San
Francisco to help make patients feel at ease.
-- Keyotae: Keyotae is a 120-pound bloodhound on call 24 hours a day,
seven days a week as a volunteer search and rescue dog. Keyotae's
skillful ability to locate people, combined with a commitment to hard
work, has proven him to be extremely useful in search and rescue
operations.
-- Shug: A six-year-old Golden Retriever, Shug works at various hospitals
as an Animal-Assisted Activities/Therapy Dog. Shug is an
affectionate, patient and caring dog that is an extremely useful
resource in the hospital, where he helps make patients less fearful and
lonely during their stay.

Dog-lovers are invited to vote for the service dog they think is most deserving of the Paws to Recognize Award by logging on to http://www.pedigree.com/paws now through July 31, 2005. The Web site features a photo and biography of each fearless hero along with service organization details. All nominees will be honored at a "black collar" event in New York City this August.

Everyday Heroes

This year, in addition to the five pre-selected service nominees, dog-lovers will have the opportunity to offer their own nomination, in the form of an essay of 200-words or less, for a deserving non-professionally- trained service dog or individual/group thanks to the "Everyday Heroes" category. One dog and one human group winner, chosen based on the contributions they make to their respective communities, will each receive $5,000 and a one-year supply of PEDIGREE dog food for one dog as well as an all-expenses-paid trip to the awards ceremony where they'll be recognized. To submit a nomination, visit http://pedigree.com/paws and complete the online entry form.

For additional information on the PEDIGREE Paws to Recognize program, as well as tips for keeping your dog healthy and happy, log on to http://pedigree.com/ .

About PEDIGREE

PEDIGREE is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, PEDIGREE is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources.

About MASTERFOODS USA

Masterfoods USA, the United States food, snack and pet care operations of Mars, Incorporated, is one of the world's leading food manufacturers. The combined food, snack and pet care segments are a symbol of excellence for quality brands with more than $5 billion in annual sales. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 14 manufacturing facilities nationwide. The company owns some of the world's favorite brands, including M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food For Dogs and WHISKAS(R) Brand Food For Cats.

About ROCKEFELLER GROUP

The Rockefeller Group, a wholly-owned subsidiary of Mitsubishi Estate Co., Ltd., has been involved in some of the most significant real estate endeavors in the history of American real estate for more than seventy years, including the development of Rockefeller Center. The company owns, develops and manages commercial real estate and provides real estate services through its subsidiaries Rockefeller Group Development Corporation; Cushman & Wakefield; CommonWealth Partners; Rockefeller Group Telecommunications Services and Rockefeller Group Business Centers.

 

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