Paws to Recognize(TM) Program Pays Tribute to Dogs That Selflessly Serve
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PEDIGREE and Wal-Mart Join Forces to Honor Five Powerful Pooches
VERNON, Calif., April 20 /PRNewswire/ -- Anyone who loves dogs knows how much they enrich our lives. Some exceptional dogs not only touch our lives, but also help protect our lives, selflessly performing acts of heroism as service dogs. As a way to thank these talented canines for sharing their tremendous efforts, PEDIGREE(R) Food for Dogs, together with Wal-Mart, is honoring five hard-working dogs through the fourth annual PEDIGREE Paws to Recognize(TM) program.
The PEDIGREE Paws to Recognize program is a national tribute that acknowledges the exceptional contributions professionally-trained service dogs make in their communities. To honor these dogs, PEDIGREE is partnering with leading, national organizations including the Delta Society, Guide Dogs for the Blind, National Association for Search and Rescue, U.S. Customs and Border Protection and the U.S. War Dogs Association, who helped identify the five astonishing canines competing for top honors. Further, in a continuing effort by PEDIGREE to shed light on the plight of shelter dogs, several of this year's nominees have humble beginnings as former shelter animals who went on to do truly amazing things.
Beginning April 7, dog-lovers nationwide can log onto the PEDIGREE Web site -- http://www.pedigree.com/vote -- to view photos and biographies for each of the five canine nominees before voting for the one they feel is most deserving of the top Paws to Recognize honor. Voting continues through July 14 at which time the service dog with the most votes will be named "top dog" and honored at a special awards ceremony in its hometown in September. As an added incentive, if 100,000 votes are cast, $25,000 will be donated to the American Humane Association, the nation's leading organization dedicated to animal protection.
"At PEDIGREE, everything we do is because of our love of dogs and we are especially proud to recognize those dogs who work hard everyday to help improve the lives of others," said Rob Liebowitz, Marketing Director, Dog Portfolio, Masterfoods USA, the makers of PEDIGREE Food for Dogs. "It's important that the contributions of these amazing canines are acknowledged and celebrated, which is what the Paws to Recognize program is all about."
And the Nominees Are ...
The five canines nominated for this year's PEDIGREE Paws to Recognize Award are:
-- Hero: This Labrador Retriever, adopted from a local humane society, is
registered with the Delta Society Pet Partners. As part of the Paws
Patrol, Hero makes regular visits to patients at hospitals, hospices,
nursing homes and other health facilities. Hero's loving and caring
disposition is the inspiration for "Project Hero," a program that
provides young people living in a youth detention center the
opportunity to care for, train and socialize homeless pets to make them
better adoption candidates.
-- Quanto: This hard-working German Shepherd serves the Cocke County,
Tennessee Sheriff's Department as a highly-trained search and rescue
dog. Quanto specializes in two distinct search areas: detecting
explosives and assisting in human search and rescue missions. His
finely tuned skills have enabled him to clear a 230,000-square-foot
building after an explosive was discovered, while his loving
temperament has helped comfort the many missing children and adults he
has helped rescue.
-- Rocky: Rocky is a four-year-old chocolate Labrador mix that was
rescued by Lake Erie Labrador Retriever Rescue. Rocky is now
protecting American citizens by serving as an explosive detector dog at
the Port of Los Angeles as an "employee" of U.S. Customs and Border
Protectionl. He has received specialized training to detect explosives
in a wide variety of areas, including luggage, cargo holds, buildings,
aircraft and sea vessels, as well as on humans. On an average day,
Rocky screens between 5,000 to 7,000 international passengers, 15,000
pieces of luggage and thousands of pieces of cargo.
-- Xena: This former shelter dog was adopted by Guide Dogs for the Blind,
successfully completed the rigorous training program and now serves her
human partner by providing safe mobility, companionship and improved
quality of life. A five-year-old German Shepherd with a heart of gold,
Xena lives on a farm and is up at dawn to head to the city with her
partner, who runs a busy physical therapy practice.
-- Polo: This German Shepherd recently returned from a tour of duty in
Kuwait, where he served as an Explosive Detection/Patrol Dog, searching
vehicles, buildings, aircraft, barracks and open areas for dangerous
and harmful explosive materials. The humans that serve alongside Polo
say that his powerful and vigilant appearance is a strong psychological
deterrent to potential terrorists, but his playful and eager-to-please
nature is his real gift, as it helps lift the spirits of U.S. soldiers
far from home.
For additional information on the PEDIGREE Paws to Recognize program, as well as tips for keeping your dog healthy and happy, log on to pedigree.com.
About PEDIGREE
PEDIGREE is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, PEDIGREE is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources.
About MASTERFOODS USA
Masterfoods USA, the United States food, snack and pet care operations of Mars, Incorporated, is one of the world's leading food manufacturers. The combined food, snack and pet care segments are a symbol of excellence for quality brands with more than $5 billion in annual sales. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 14 manufacturing facilities nationwide. The company owns some of the world's favorite brands, including M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food For Dogs and WHISKAS(R) Brand Food For Cats.
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