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Pet Business Magazine Honors JAKKS Pacific's White Bites

MALIBU, Calif., Oct. 24 /PRNewswire-FirstCall/ -- JAKKS Pacific, Inc. (NASDAQ:JAKK) announced today that its JPI(TM) pet products division was honored with Pet Business magazine's 2006 Industry Recognition Award in the Dog Chews Category for its White Bites(TM) oral care dog treats. White Bites(TM) treats are designed to be safe and dissolvable, and are JAKKS' first offensive in the war against "dog breath" and dirty teeth.

Pet Business asked their retailer readers to nominate products for their fifth annual Industry Recognition Awards that illustrate product innovation in pet specialty retailing. The picks were announced in the October 2006 Pet Business Industry Recognition Awards issue.

White Bites(TM) treats are chewy and abrasive, which aids in the long-term reduction of plaque build-up to help keep dogs' teeth clean, and use the power of baking soda to help freshen breath. Produced in a single-step procedure and supplemented with milk protein, White Bites(TM) treats are specifically formulated with safety and digestibility as key concerns.

"We are extremely honored that White Bites oral care dog treats were recognized with this Industry Recognition Award by Pet Business," said Merritt Schoch, Senior Vice President, JAKKS Pacific's JPI Pets division. "It is essential to provide pets with good oral care, both professionally and at home. White Bites treats help owners provide their dogs with a chew that has oral health benefits in a formula their dogs will love. It is especially meaningful to receive this vote of confidence from the independent pet retailing community."

White Bites treats are currently available at major retailers nationwide, including Petco, WalMart, Sam's Club, Target and Linens & Things in small, medium, and large sizes. Suggested retail prices range from $4.99 to $17.99 based on pack size.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Creative Designs International(TM), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R), JPI(TM) and Plug It In & Play TV Games(TM). JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit http://www.jakkspacific.com.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.