NEW YORK, NY – Man’s best friend deserves the best treatment. Introducing Sexy Beast™, a new, luxury canine-care brand that provides dogs with the ultimate in pampering. >From an enticing fragrance to a shimmery powder and revitalizing gloss, Sexy Beast™ offers primped pooches another way to look and smell great while wearing designer duds.
Sexy Beast is excited to partner with the famed Dog Bar in South Florida to launch their one of kind, innovative products. The Dog Bar is the nation's most unique full service luxury specialty pet supply store, bringing the latest and greatest dog and cat merchandise to the privileged pet since 1996. With two incredible stores in the hottest shopping areas of Miami, Lincoln Road and Miracle Mile, the Dog Bar is the city's favorite destination for those who seek the ultimate lifestyle for their beloved pets.
The Sexy Beast™ brand brings luxury and glamour to the pet market and is proud to be part of the ground breaking “pet beauty” category. Created by Renée Ryan for her white boxer, Austin, she noticed he could usually use a little freshening up in between his grooming visits. She searched high and low for the perfect products to use to get rid of any smells and care for Austin’s coat. After finding countless shampoos and conditioners, but nothing to use between washes, Renée decided to create her own products and Sexy Beast™ was born.
World-renowned industrial designer, Karim Rashid, created the sleek ergonomic fragrance bottle and it’s iconic outer packaging. As a result, the Sexy Beast™ brand is modern, edgy and luxurious as well as hypo-allergenic, with its plant and mineral-based formulas. Centered around the signature fragrance, this 3-step styling and finishing product line is designed for daily use and keeps dogs looking and smelling fresh as it extends the time between grooming appointments. Much like the way we wash, use deodorant and lotion, and then finish with fragrance before we start each day, Sexy Beast™ is a daily beauty regimen for your dog.
Jessica Simpson uses Sexy Beast™ oil absorbing powder in Light on her blonde malti-poo Daisy to keep her coat full, styled and brilliant white. Other celebrity fans include Eva Longoria, Courtney Cox, Fergie from the Black Eyed Peas, Eric Dane and Rebecca Gayheart.
In February 2007, Sexy Beast™ won two highly regarded awards at the Extracts - New Discoveries in Beauty and Wellness Show in New York City, a show that traditionally showcases only traditional beauty and fragrance products for people. The innovative Sexy Beast™ Powder won “Best in Show” across all product categories and the tantalizing Signature Fragrance won “Best New Cosmetic/Fragrance”.
All Sexy Beast™ products are hypo-allergenic and 100% vegan.
*According to the American Animal Medical Association, 63% of the U.S. population are pet owners and 83% of them go by “mom” or “dad” when defining their relationship with their dog
Sexy Beast,” “canine style unleashed” and “100% vegan, 100% safe and 100% sexy” are all trademarks of Project Rover, LLC, Dist., New York, NY 10013.
